Team A is a very good team that plays pretty football. They play in a 38000 seater stadium and have two great players, called Patrick and Thierry. Everyone is happy, especially Arsene. 

Then some men in suits do some sums and decide that if they build a new 60000 seater stadium down the road they (the men in suits) will get lots of extra large sacks of money. 

They talk to some other men in suits and decide to call their idea Urban Regeneration. Then Patrick leaves and Team A aren't as good any more. Their shirts go a funny colour and their football isn't quite as pretty either. Suddenly the sums don't seem to add up. 

Q1: If Thierry leaves, how long will it be before younger fans start buying blue shirts and calling themselves 'Chelsea supporters'. 

Q2: How many times will the new stadium have to be half empty before the men in suits who did the sums start hitting each other with empty bags of money? 

Q3: How many seasons of mid table medicotry and plucky Carling Cup runs will it take before Arsene becomes manager of Japan? 

Q4: Pst! Wanna buy a season ticket, mate?